Go figure I am learning alot about Pop Culture! Never realized there was so much I would not have defined as pop culture. I leaned more toward 'mass culture' as pop culture, didn't think of 'common or folk culture' as pop. I also put much in the catagory of marketing and fads than pop culture. In the eighties I worked as a personal shopper in the very busy, popular denim/jeans business, for some customers to spend $1000 dollars or so fairly regularly was not unusual. I knew some clients bodies better than my own! I bring this up because the Pop Culture article mentions Levi's. Some people literally tried anything to fit into Levi's and not all bodies were made for the style they had then (not nearly as varied as Levi's styles today). We kept pliers on hand for (mostly) women who needed/wanted such help to pull up the zippers. Another Levi experience was with foriegners who'd come in with brand new, empty suitcases and want them filled with Levi's of various sizes. Unbelievable. I really enjoyed this article.
"McLuhanism" never know where our passions can lead us. I can see how one can become entrenched with how strong an influence electronic media is in our social, cultural and political lifes. Even with the 'rear view mirror" understanding we are unconsciously drawn to different beliefs and theories via todays media, not even recognizing the shift as it is happening. Tribal culture/society; Western Man; Gutenberg Man; Mechanical Culture- great view on evolution of our culture.
Love the "media is the message" label, it is and so many don't even know that's where not only their messages come from but also their thoughts and ideas especially if you spend an exhorbiant amount of time in front of the television as so many do. Kids and adults alike-so suceptible to subliminal messages. Great article.
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